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HTML are at a disadvantage. However, our analysis shows that page size cannot be related to ranking. ■Important points Page size does not seem to affect Google rankings. Shorter URLs tend to rank slightly higher than longer URLs. Google recommends using "simple URLs." It also states that "very long URLs" in particular are not recommended. However, these recommendations seem to be aimed at optimizing URLs from a UX perspective rather than SEO. This is why we set out to investigate the relationship between URL length and ranking. In fact, we found that shorter URLs rank higher than longer URLs. Specifically, the number one URL is on average 9.2 characters shorter than the number 10 URL. Also, the average of the top 10 URLs on Google is 66 characters. However, overall, most URLs on Google's first page are about the same length (40-100 characters). Short URLs can have a positive impact on SEO for several reasons. First, shorter URLs can lead to higher organic CTRs.
In fact, in our extensive CTR study ( 10 Things We Learned About Natural Search Click-Through Rates After Analyzing 5 Million Search Results ), we found that shorter URLs have a higher CTR than longer URLs. Second, short URLs can help Google understand what the page is about. For example, a short URL like Belgium Phone Number Data backlinko.com/my-post is from backlinko.com/1/12/2022/blog/category/this-is-the-title-of-my-blog-post pageid=891/ It's also easy for Google to understand. Finally, long URLs tend to point to pages a few clicks away from the homepage. This usually means that there is less authority flowing to the page. The less authority you have, the lower your ranking will be. For example, the following URL to a vase product page represents a page that is far from the authoritative home page of the site.
Important Points Short URLs correlate with high rankings. The average URL for a page on Google's first page is 66 characters. There is no correlation between structured markup and ranking. There has been a lot of discussion about Schema.org in the SEO community over the past few years. Google itself has not stated how much influence structured data will have on rankings. Many people believe that structured markup allows search engines to better understand the meaning of your content. This deeper understanding encourages Google to expose its sites to more users. For example, structured data can tell Google that when you use the word "Toy Story," you're referring to the original movie title and not the entire franchise. Many sites use Schema.
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