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And they can also accommodate their USPs wonderfully... Storytelling on the marpac.com product page Screenshot: marpac.com Start optimizing your product descriptions! Now you know how to create a good product description. But the question is: where to even start? If you have thousands and thousands of product pages, it makes sense to first optimize only your top sellers. Because if you make the highest-selling products in your range even more profitable, a lot has already been achieved. You can gradually optimize the other product descriptions as well. Here you will find an overview of all the factors of good product descriptions.
Length : Adjust the length of your product description to the respective product. SEO : Make sure to Special Data create a (moderately) SEO-optimized product description. Focus primarily on the user, not on the search engines. Content : Provide all relevant information and answer important questions about the product. Structure : Your product description should consist of a headline, a teaser text and further product information. Structure/Layout : Pay attention to visually appealing, easy-to-read product descriptions (short paragraphs, bolding, lists, etc.). Use emotions instead of facts in your product texts (images are also good for evoking certain feelings and associations).

Awaken users' desires : Show them why they absolutely have to have this product! Pay attention to the right tone of your product texts – they have to fit your brand, but also the target group. Storytelling : Tell a short story about your product. I've already given you some tips for good product texts today. In my next post I will devote more detail to writing product texts. So stop by again! By the way: If you need help creating text for your online shop, our editorial team will be happy to help you! You can contact us without obligation here .shops in Germany with the highest sales also run company magazines and if so, how? Then you are right here.
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